Cruising is all about kicking back, exploring new places, and maybe treating yourself a little something special. But those onboard shops can be a sneaky trap for your wallet. I’ve seen enough cruise ship stores to know some purchases just aren’t worth it. Here’s my rundown of the top five things you should steer clear of buying on a cruise so you can save your money for the good stuff—like an awesome shore excursion or a few nights on specialty dining.

1. Art

You’ve probably noticed those art auctions on cruises, often run by Park West Gallery. They hype it up like you’re about to snag a rare masterpiece, but hold up. Most of the art is just prints or mass-produced pieces, not originals, and the prices are often way higher than what they’re actually worth. Some folks get lured in with the “guess the weight” or “free champagne” promos and have shelled out thousands for art that’s barely worth a fraction of that. If you’re into art, wait until you’re back on land and visit a reputable gallery where you can verify what you’re buying.

Cruise ship art auction

2. Watches

Watches on cruise ships, whether new or pre-owned, might look like a great deal, but don’t get sucked in. A lot of the models are older or discontinued, and you can usually find them cheaper online. Pre-owned luxury watches, like Rolex, are especially risky. Even if they come with a “certificate,” it’s tough to verify authenticity on a ship. You’re better off buying from a trusted jeweler on land who specializes in the brand, so you know you’re getting the real deal with proper paperwork.

3. Jewelry

Those fancy jewelry shops onboard are tempting, I know. A sparkly diamond ring or necklace feels like the perfect trip memento. But here’s the catch: the quality often isn’t as good as what you’d get from a reputable jeweler back home, and the prices are usually jacked up. You’re paying for the convenience, not the value. If you’ve got your heart set on some bling, save your cash for a trusted jeweler where you can compare quality and prices without the cruise ship markup or pressure.

Cruise ship jewlery store

4. Spa Products

Cruise ship spas are great for a relaxing massage or facial, but watch out for the (very) hard sell at the end. They’ll push pricey skincare serums, lotions, or supplements that are supposedly “exclusive” to their brand. Truth is, these products are often wildly overpriced, and you can usually find similar or better options for way less online or at a store. If something catches your eye, write down the name and check it out later before dropping serious cash.

5. Camera/Video Equipment

Cruise ship shops often stock cameras and video gear, marketed as must-haves to capture your vacation memories. But here’s why you should pass: the selection is usually limited, and the prices are almost always higher than what you’d pay at an electronics retailer or online. Many of the models are outdated, and you might not get the latest features or best value. Plus, you can’t thoroughly research the specs or read reviews while you’re on the ship. For cameras or video equipment, shop at a reputable retailer before your trip or online afterward to get the best deal and quality.

Shopping on a cruise can feel like part of the fun, but don’t let those shiny displays trick you into overspending. Skip the art, watches, jewelry, spa products, and camera gear, and you’ll have more cash for the experiences that make your cruise unforgettable—like a unique adventure in port. Be savvy, do your homework, and keep your wallet happy!

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