Holland America Line, the iconic cruise line known for its vintage advertorial posters, is calling on fans to commemorate its 150th anniversary by designing a unique brand poster. Artists of all levels of expertise are welcome to enter the poster design contest through the company’s Facebook page and Instagram account. The winner will receive a seven-day Alaska cruise for two in a balcony stateroom.
The poster can be hand-drawn or digitally created and should include the hashtag “#HollandAmericaLine150Contest” to be eligible for entry. All other elements of the design are left up to the creator’s imagination. A panel of Holland America Line executives and leaders will select the winner.
According to Kacy Cole, vice president of marketing and e-commerce at Holland America Line, “Holland America Line’s poster art is a rich and important tradition in our company’s heritage. This contest provides an opportunity for our fans to engage in our 150th Anniversary by contributing to our enduring history through new poster art designs.”
In addition to being featured on Holland America Line’s social media channels, the winning poster will be on display in the New York City cruise terminal on April 6 and 7, while the Rotterdam is overnight in the city before departing on its 150th Anniversary Transatlantic Crossing to Rotterdam, the Netherlands.
The contest is just one of several ways the cruise line is marking its sesquicentennial birthday. Celebrations began last year and have included two anniversary transatlantic crossings aboard the Rotterdam departing in October 2022 and an upcoming April 2023 departure, the launch of De Lijn Gin and a limited-edition Pilsner beer, menus that showcase Holland America Line’s 150-year history with entrées reminiscent of dishes served as early as the 1920s, “Throwback Happy Hours” with prices as low as 75 cents, a new partnership with The Statue of Liberty-Ellis Island Foundation, and 150th Anniversary merchandise available on board.
The poster design contest is open to legal residents of the United States, the District of Columbia, and Canada (excluding Quebec) who are 21 or older at the time of entry. The winner will be announced in March 2023, and full contest rules can be found online.
Holland America Line’s 150th anniversary is a significant milestone, and the company is inviting fans to be a part of the celebration by submitting their unique poster designs. Whether you are a seasoned artist or just starting, the contest provides an opportunity to be a part of the company’s history while potentially winning an incredible prize.