In just a few days, on April 12, 2025, Miami will welcome the grand debut of MSC World America, the latest flagship from MSC Cruises. As someone lucky enough to be onboard for her inaugural sailing, I’ll be sharing daily reports straight from the ship. Today, I’m here to give you a sneak peek at the onboard shopping experience. Spanning over 10,000 square feet, MSC World America will boast nine unique stores, offering an array of boutiques, world-renowned brands, and exclusive retail concepts.
From luxury watch pop-ups and sustainable jewelry collections, the retail lineup onboard MSC World America is designed to cater to every taste and budget. Whether you’re a fashion enthusiast, a collector of fine timepieces, or simply looking for the perfect souvenir, this ship has something extraordinary in store.
Let’s cruise into where you can drop some coin onboard (besides the casino!):
MSC World America Shops
- Luxury at Sea – MSC Cruises is breaking new ground with its first-ever pre-loved accessories concept, located within the Luxury Accessories shop. While other cruise lines have had pre-owned shops like this onboard for a bit now, this is a first for MSC. You’ll find unique, pre-owned merch from iconic brands like Hermès, Chanel, Dior, and Louis Vuitton.
- Bulova Pop-Up Shop – Found in the ship’s World Galleria, this pop-up will showcase a range of watches from the legendary Bulova brand. Perfect for watch enthusiasts or anyone looking to add an accessory to their collection, this temporary boutique is sure to be a highlight.
- Sif Jakobs Lab-Grown Diamonds – A first-at-sea exclusive, this boutique in the Shopping Gallery introduces Sif Jakobs’ collection of 14k gold and lab-grown diamond jewelry. Each piece is certified and offers a sustainable yet luxurious option for those who want to sparkle responsibly.
- TimeVallée – Marking its third appearance in the MSC Cruises fleet, this luxury multi-brand watch concept brings together seven prestigious names: Baume & Mercier, Cartier, Chopard, Hublot, IWC, Panerai, and Tag Heuer.
- Omega Shop – The fourth single-brand Omega boutique in MSC’s lineup, this store will feature the latest collections from the iconic Swiss watchmaker.
- World of Jewels – This multi-brand boutique promises an array of jewelry from top-tier names like Chopard, Messika, and RF Jewels.
- Effy Jewelry Store – What cruise ship would not be complete without an Effy store?
- Shopping Gallery – Spanning 4,000 square feet, this area offers a little bit of everything—fashion items, liquor, electronics, perfumes, and more.
- MSC Shop – For those looking to commemorate their voyage, the MSC Shop will offer a wide range of exclusively branded merchandise, from MSC World America-specific keepsakes to gifts for loved ones back home.
As I get ready to step aboard for the inaugural sailing, I’ll be sure to explore (a few of) these stores firsthand and share my discoveries in my daily reports starting April 12th as MSC World America sets sail from Miami.