Celebrity Cruises is making waves in the river cruise world with the launch of Celebrity River Cruises, a premium river cruise experience, set to start bookings this year. The brand has placed an initial order for 10 sleek, modern ships that will take travelers through some of Europe’s most iconic rivers and historic cities.
Bringing the elegance and sophistication of Celebrity’s Edge Series ocean ships to the river, this new venture promises an elevated experience that blends stunning design, top-notch hospitality, and culturally rich itineraries. If you’ve ever dreamed of gliding through scenic landscapes with a glass of fine wine in hand, this might be your next dream vacation.
Royal Caribbean Group CEO Jason Liberty emphasized that this expansion into river cruising is a strategic move, not just a small side project. With an initial order for 10 ships, the company sees tremendous growth potential in the river cruise market. Liberty noted that river cruising has experienced double-digit growth over the past decade, driven by increasing demand from both seasoned cruisers and new travelers alike.
So, what can travelers expect? 360-degree breathtaking views, immersive local experiences, and world-class dining inspired by the regions they visit. Celebrity River Cruises aims to offer an intimate yet luxurious way to explore Europe, blending the brand’s signature hospitality with all-new itineraries designed to showcase the heart of each destination. The ships will be designed for around 180 guests, offering a more personalized and upscale experience.
Additionally, this new venture aligns with Celebrity’s broader strategy of turning the vacation of a lifetime into a lifetime of vacations. The smaller scale of river ships, along with their shorter build timelines, allows for faster deployment and returns. The company has ambitious plans to introduce a couple of ships in 2027, followed by four additional ships per year after that.
Children will be allowed on board, and Liberty hinted at a variety of onboard activities, whether culinary-focused or entertainment-driven, to enhance the guest experience. Looking ahead, the company is also considering expanding its river cruise offerings beyond Europe, with an eye on other scenic waterways around the world.
With about half of Celebrity’s current guests having either experienced or shown interest in river cruising, the move makes perfect sense. This expansion will also tap into the company’s loyalty programs, making it even easier for repeat cruisers to explore new waters without switching brands.
Details on destinations, excursions, and ship designs will be revealed in the coming months, so stay tuned.